This page offers useful reference information for production artists and graphic
designers.
Why publish sm@rt Codes?
When you think about the information you give distributors when placing an
order, you can easily see that everything begins with the information printed
in your catalog. You wouldn't dream of publishing your prices in a manner
inconsistent with the common industry discount codes, because the consequence
would be chaotic.
The same logic applies to the way you present your company's artwork
specifications. A sm@rt Code is just as important as a price. When the person
preparing artwork knows what kind of artwork is needed, the chances of error
are greatly reduced.
A sm@rt Code is intended to be printed on sales literature next to an item's
price, photo and features. This will immediately convey the supplier's artwork
requirement for that particular product and imprint process.
"Wait, that sounds too simple," you might say. Well, it is simple... and it
works! The Artwork Task Force surveyed dozens of supplier companies
representing nearly 30 different imprint techniques. In every case, their
products' artwork requirements could be accurately defined by one or more of
the new two-digit sm@rt Codes. Many suppliers will only use a few sm@rt Codes
for their entire line and some will use just one for all of their products.
Whether you work for an industry member firm or not...
sm@rt Codes are for everyone's benefit. If you're a designer creating artwork
for a promotional product order, an ad agency designing sales literature, a
production artist or pre-press professional, your job will be made much easier
by referring to the sm@rt Code that applies to your selected product. Your
artwork will always be "ready".
The
Third Step In Improving Artwork Readiness
http://www.smart-artwork.com/how.asp
http://www.smart-artwork.com/determining.asp
| sm@rt
Code Insignia for use in your catalog: |
PDF
| You can use Adobe Illustrator to
open this file and see the vectors. |
|
EPS
|
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